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Average engagement rate Instagram

What is the Average Engagement Rate on Instagram

  1. The study showed that the average Instagram engagement rate is 2.84%. The average number doesn't mean too much, however, as the number can vary depending on followers. If an account has 4,000 followers and a 3% engagement rate, then that would be a low number. The engagement rate should be over 5% for an account like that. When comparing your Instagram engagement rate to the average, be sure.
  2. The Average Instagram Engagement Rate in 2020: It is obvious that Instagram engagement rates decreased this year unlike last year as shown in the chart below. A Graph Shows the Average Instagram Engagement Rate Per Post Across Industries —2020 Data. As shown the average Instagram engagement rate across all industries has reached 1.22%. On the other hand, the median posting frequency on.
  3. The average Engagement Rate on Instagram in 2020 is 4.41%. The engagement Rate on Instagram has a strong correlation with the number of followers. The more followers you have, the less is engagement. It's not accurate to compare Er of an influencer with 5K followers and an influencer with 1M followers. Followers Instagram Average ER in 2020; 1,000 to 5,000: 8.11%: 5,000 to 20,000: 4.11%.
  4. Instagram Engagement Rate berechnen. Im Durchschnitt sollte ein Instagram-Profil eine Engagement Rate von 10% haben. Um die Engagement Rate bei Instagram zu berechnen geht man wie folgt vor: Bei 1.000 Abonnenten sind 10% Enagement Rate = 100 Likes pro Beitrag. Bei 1.000 Abonnenten und nur 10 Likes pro Beitrag sind es 1% Engagement Rate. Auf die gleiche Weise kann die Engagement-Rate auch auf.
  5. Enter an Instagram user name in order to calculate the Instagram engagement rate of the Influencers Profile. Followers 34624. Posts 274. Average likes 1041. Engagement rate 4 % Average comments 35. Get the Tanke Instagram Insights Chrome Extension. Tired of calculating engagement rates for Instagram by hand? Like to see the engagement rate data right on every profile you visit on Instagram.

Average Instagram Engagement Rate Per Industries, 2020 DM

The engagement rate on Instagram is the total number of likes and comments divided by the total number of followers and then multiplied by 100 to get the percentage. It is an important metric that shows the quality of your presence on Instagram INSTAGRAM ENGAGEMENT RATE BENCHMARKS is our first annual report focused on the world of Instagram likes and comments, providing you with the insights you need to fuel your strategy for the year ahead.. The 2019 results have landed! We analyzed data from over 174,568 Instagram posts, and over 400 industries to give you the most up to date Instagram benchmarks on the internet right now The average engagement rate for an Instagram post by a business account is 0.96%. That means you should expect approximately one engagement for every 100 followers. Engagement is apparently highest for photos posts (1.03%), followed by carousel posts (0.86%) and video posts (0.75%). But that will vary by industry and audience preferences. Hootsuite's social team, for example, finds that. The average engagement rate on Instagram is 2.1 percent. If your goal is conversions, an influencer's engagement rate may matter more than follower count. Here's where power-middle influencers (25,000-200,000 followers) often come in. For instance, a power-middle influencer with 179K followers and a high engagement rate will likely be a better partner than a macro influencer with a lower. Average engagement rates of Instagram influencer marketing. By Somya Mehta 03 Nov, 2017. Essential . Instagram marketing . Chart of the Week . Explore our Social Media Marketing Toolkit. Chart of the Day: How do micro-influencers and mega-influencers compare in Instagram engagement rates. When you think of Influencer Marketing, names like Kim Kardashian and Kylie Jenner are the first to pop up.

Instagram Engagement Calculator HypeAuditor Instagram

Recent Instagram engagement rate averages by industry show that some industries are performing better than others, with retail and fashion (often regarded as the most profitable genres) seeing their engagement rates plummet. 19. The average industry Instagram engagement rate is 1.9%. (RivalIQ) 20. The industry average engagement rate for the fashion industry on Instagram is 0.94%, which is the. How Do I Calculate My Engagement Rate on Instagram? 1.End each caption with a question to your audience. 2. Commit to posting on your stories at least once per day. 3. Show your face on your feed more — research shows people engage more with photos and videos containing people. 4. Cull your. See what affects Instagram engagement rates, and whether your account is better than average. icon-arrow-down icon-arrow-right arrow-right-small icon-close icon-expand icon-facebook icon-linkedin icon-twitter icon-menu #1 #2 #3; Engagement. Engagement is essentially how many interactions a user has with your content. On Instagram, the most common types of engagement are likes and comments. The average Instagram account, though, has an engagement rate of 3%. Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers. Our Instagram Earnings Estimator takes these factors into account. We look at the average engagement rates of your Instagram posts (engagement being likes and comments on your posts). Example: If. The average engagement rate on Instagram ranges anywhere from 1 percent to 5 percent. If you want to know the average engagement rates in your specific industry, you'll have to do some research to find out, but this range serves as a good, average baseline. Going forward, keep this range in mind, but also remember it's not set in stone. For example, if your engagement rate is 0.85%, then.

Engagement Rate - intomarket

Engagement Rate; Instagram Stories Views; Best Time To Post; Growth; Traffic #1: Reach. When it comes to monitoring your brand's performance on Instagram, reach one of the most important metrics to take into account. Reach shows how many unique accounts have seen your post, and therefore how much awareness and value you're gaining. So if your objective is to increase brand awareness and. 2.84% is the Average Instagram Engagement Rate. The average Engagement Rate on Instagram is 2.84%, but this number is useless because the ER depends on follower count.. If you have 4K followers and ER 3% - your engagement rate is very low, typical influencer with the same amount of followers has ER around 5.6% How is Instagram Engagement Rate Calculated? It's a simple question with a complicated answer: how is Instagram engagement rate calculated? To find your Instagram engagement rate, you'll need to divide your engagement by either your followers or impressions. So why the debate? Well, the problem is that there are actually several ways of calculating engagement rate. And when it comes to the. 23 emojis in video posts increase the average engagement rate to 4.95%; 24 emojis are recommended in carousels for the best performance. 20 emojis are recommended in image posts for the best performance. More people comment on video posts by brand than images. Questions are used in 45.7% of Instagram posts, but this doesn't correlate to an increase of engagement. On average Instagram users. The Instagram Story retention rate tl;dr is pretty simple: The more frames you publish, the lower the retention rate. Here are a few other key retention rate stats: The average retention rate was pretty flat this year, with just a 1% increase on average over 2019. As expected, the biggest dip is from 1 to 2 frames a day as users swipe past the.

Measuring Instagram engagement rates for business-related decisions in influencer marketing, content creation, algorithm-optimization, and advertising is crucial, but how exactly should we measur The first framed number is the average engagement rate on Instagram of the whole account. This was calculated by adding all likes and comments from all historical posts of the influencer divided by his number of followers (In this case 18.200). The next framed box shows the engagement rates for each post on a timeline. The third framed number is the avg. engagement rate for the single post (In. Less than 1% = low engagement rate . Between 1% and 3.5% = average/good engagement rate . Between 3.5% and 6% = high engagement rate . Above 6% = very high engagement rate . In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer's profile. If the engagement rate is higher than 3%, that is a good sign.

As for me? At 80,000+ followers my Instagram engagement rate hovers around 2.5%. Yay, I'm average! How much does my Instagram engagement rate matter? Your Instagram engagement matters because of all the reasons we discussed earlier. An exceptionally low engagement rate can definitely serve as a red flag as can an uncharacteristically high one. The average engagement rate represents the percentage of an account's audience at the time of posting that interacted with their content by either liking it or leaving a comment. That is why engagement rates are the most accurate barometer of success on Instagram: it's the metric that essentially indicates if whether or not the content you publish actually resonates with your followers The Instagram Story retention rate tl;dr is pretty simple: The more frames you publish, the lower the retention rate. Here are a few other key retention rate stats: The average retention rate was pretty flat this year, with just a 1% increase on average over 2019. As expected, the biggest dip is from 1 to 2 frames a day as users swipe past the. Free Instagram Engagement Rate Calculator Tool. Free Instagram Engagement Rate Calculator Tool. Track any instagram account.

Instagram Engagement Rate Calculator for Instagram

  1. Instagram has 1 billion monthly active users and 500 million of them use Instagram Stories. The largest demographic on the network is women aged 18-24 years old. The all-industry median benchmark for Instagram engagement rate per post is 1.22%. This median has decreased by 23% from 1.60% in 2019
  2. g more particular about the content they interact with
  3. d, you need a business account to access Instagram Insights. Now, let's see some Instagram Stories benchmarks. 15. The average reach rate of Instagram Stories is 5.82%. One of the essential components of IG Stories' success is the.

Instagram Engagement Calculator Phlan

Engagement rates are for authorized Instagram profiles on influence.co. Engagement rates are calculated for each user as the average engagements (likes + comments) per post divided by a recent follower count. Engagement rates fluctuate due to post popularity and follower count changes. We do not include influencers with less than 2000 Instagram followers who generally have higher than average. Average Instagram influencer engagement rate by number of followers. Data source: HubSpot. Influencer Marketing Hub stats compare Instagram influencer engagement rates by follower count with those we see on TikTok and Twitter. Here we see a clearer downward trend as we go up through follower counts, from 7.2% for influencers with less than 1,000 followers, down to 1.1% for those with over.

The average engagement rate for photo posts is 1.03%, video posts is 0.75%, and carousel posts is 0.86%. Business accounts with fewer than 10,000 followers have an average engagement rate of 1.55%. Business accounts with 10,000-100,000 followers have an engagement rate of 0.62%. Kazakhstan and Brunei were jointly ranked first and second with a reach of 72 and 71 percent. Photos with faces. The more engagement your posts receive, Plus, Later automatically calculates your Instagram Stories' completion rate, which is the percentage of viewers that watched all of your stories without exiting — a metric that isn't available in the Instagram app. Analyze up to 3 months' worth of Instagram Stories data with Later's Instagram Stories Analytics today — available on Later.

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Similarly, overall engagement rates on photos are nearly double those of videos. Videos attract an average rate of slightly over 0.7%, Social media marketing pros know that Stories are one of the best ways to boost engagement on Instagram. After all, you have to watch them within 24 hours or they're gone for good. And, as you'll see from these new stats, there's data to back up. Influencer Engagement Calculator. Just put an Instagram account below, and we provide you with the account's engagement rate, and average likes + comments per post Use Instagram Stories - If you really want to amp up your engagement rate we recommend using Instagram Stories. Use this to tease about what you'll be posting to Instagram before your new content goes up. Build the excitement, share a snippet, and then when it is published, let your audience know with a quick story

Sponsored Posts From Instagram Influencers Are Driving

Instagram Engagement Rates Much Higher than Those on Twitter. Although it is more difficult to find recent engagement rate data on comparable social networks, it is clear that the average engagement rate on Instagram was much higher than on Twitter in 2017. There are two clear trends evident from a survey of more than 100,000 influencer profiles in that year. Firstly, engagement rates fall the. Average Instagram Engagement Rate As per the findings of various research, for the year 2019, the average Instagram engagement rate is 4.7%, whereas global reach rate is 34.37%, and engagement on reach is 11.95% on average. Global engagement rate: 4.7% Global reach rate: 34.37% Global engagement on reach: 11.95% Number of media posted per day: 0.72. And for an influencer with 10K followers.

Overall, we found that influencers' average engagement rate is 5.3%, and the average rate they charge for each sponsored post is $180. If you're looking to beat that average, you're most likely to find success in these verticals: travel ($220), entertainment ($209), home & lifestyle ($204), and health & fitness ($193). Your plan in topping that average should also include acquiring at. As it turns out, most people average around 0.5-1.0% engagement rates on platforms like Facebook and Twitter, as well as many others. Because of Facebook's News Feed algorithm and other live stream-style feeds, reaching your audience, let alone getting them to interact with you can be a challenge. Just know that a 1% engagement rate is no failure. Instagram, however, is known for having. Measure the average engagement rate for any Instagram account based on likes and comments. Username @ Calculate Engagement. How is engagement rate calculated? ((Like + Comments / Posts) / Total Number of Followers) / 10) * 100 = Engagement Rate . In a nutshell, any interaction by your followers with your posts is considered as engagement, whether it is in the form of likes, comments, or saves. While data varies based on the actual case study, most research indicates that the average engagement rate on Instagram hovers around 3%. That may not seem like a big number, but it's significantly above competing platforms. This includes Facebook and Twitter, whose average engagement rates vary between .25% to 1% depending on what study you're reading. Overall numbers are great, of course.

The overall average engagement rate for businesses on Instagram is 0.96% — slightly under one percent. Rates fluctuate depending on the quality of your content, what industry you're in, and what format you use. How are engagement rates calculated? Engagement rates are typically calculated by dividing your account's likes and comments by the number of followers you have on the platform. #1 the average engagement rate of the sponsored posts . As of the date of this study, there are 3.48% on Instagram ((likes + comments) / nb of followers) and 4.74% on Youtube ((likes + comments) / views). Those numbers are very wide averages and some posts or videos have an engagement rate above 15%. We will see below the standard deviations. Instagram Engagement Rate is a powerful metric that tells you the percentage of followers that engage with content on average. This metric can be used to value the worth of your Instagram page, the effectiveness of your content, and the performance of the competition. With engagement rates across Instagram as a whole at an all-new high, it is imperative that you come to understand how to.

The average engagement rate on Instagram is 2.2%. You can calculate this number if you divide the number of likes and comments you get per one post with the number of followers you have, and then multiply it with 100. For instance, the average Instagram engagement rate among the most popular influencers in 2017 was 2.2%. (Hype Auditor) 20. The Instagram ad revenues will reach $10 billion in. On average, Instagram traffic stays on site 192 seconds, which amounts to over 40% longer than on Facebook, Pinterest, as most of the time the engagement rates are lower in the posts that include questions: the average engagement rate decreases from 2.64% to 2.45% for carousel posts and from 2.19% to 1.94% for video posts. In the case of image posts, however, the engagement rate per post. The average engagement rate [on Instagram] for beer, wine, and liquor brands was 1.53%. Brands in the top 20th percentile for engagement saw an engagement rate of 2.85%, or about 1.8x the average. The average boozy brand posted 2-3 times a week on Instagram, and the most active 20% of brands posted 6 or more times per week. Keep reading to see how three of today's leading spirits. This is why the engagement rate is so important in the calculation of the calculator because it relates to the fans, the growth of the followers, and the likes and comments in relation. All this plays together and gives out the price for the influencer. For example, relatively few comments in relation to his fans might have bought a part. The commitment rate also differs naturally for smaller. Engagement rate for Instagram is the number of The total engagement received by an Instagram account over a time period as a percentage of followers, the equation is Engagement Rate = (Engagement / Followers) x 100%. Engagement is anytime a user likes or comments one of your posts. You can also look at engagement in separate ways, one focused on likes and the other comments. It depends on your.

YouTube Engagement Calculator that helps you find the engagement rate of YouTube influencers. Also check out our Instagram engagement calculator How to calculate engagement rate? Take the average likes and comments (engagements) per post, and divide by the number of followers. This is an easy calculation, but can be annoying to do repeatedly. You can use Modash to quickly get ER for any instagram profile. Plus, check audience demographic data, performance stats and discover influencers globally. Calculate Engagement Rate. Instagram. Detailed research of different types of engagement rate with specification of calculation and description for each type. After reading the article you will know how to calculate Engagement rate on Instagram, Facebook, Twitter and other social media On the plus side, Instagram has higher engagement rates than other social media. In terms of going pro, community engagement is a skill—the average engagement rate on Instagram is 4.7%, but top influencers usually pull in about 8% 6 Ways to Increase Your Engagement Rate on Instagram. Ryan Kucey . Follow. May 30, 2019 · 7 min read. Engagement is more important than audience size. Change my mind. Three years ago, all the.

The Most Important Instagram Statistics to Know for 2021

For exampledid you know that the average Instagram engagement rate is down to around 1.2%? Now you do 33 Jaw-Dropping Instagram Statistics for 2019 . Instagram User Numbers and Statistics . 1. There Are 1 Billion Accounts Active Every Month. If you were questioning whether Instagram has the user base to warrant your time, money, and energy, here's the proof of the pudding. With a. Overall, the average Instagram engagement rate by audience is 1.22%. But the average rate varies significantly by industry. For example, for fashion brands, a 0.68% rate is average, but a 3.57% rate is typical for higher education organizations. Tech and financial services averages are somewhere in the middle, at 1.31% and 1.42% respectively. Be accurate. When you compare your brand's. How to increase your Instagram Engagement rate has become a major topic of discussion in social media circles recently.. Gone are the days where simply having a lot of Instagram followers meant you could make it big as an influencer. Measuring an influencers engagement rate has become the most important metric for brands who are looking to collaborate on a new marketing campaign Engagement Rate per Post on Instagram. noun. Engagement Rate per post is the total number of people who saw a post and left a Like or Comment on it divided by your total number of Instagram posts. learn more. resources. view all resources. Instagram Analytics 101: A Beginner's Guide. Improve Social Media Engagement . Why Your Brand Needs Instagram Influencers. Set Up Your.

What is a Good Social Media Engagement Rate? ContentCa

Well, the average engagement rate of Instagrammers with over half a million followers is 2-3%, so Delevingne's is actually pretty poor. In contrast, the Youtube channel - Yes Theory's Instagram engagement rate is over 7%. Can you see how Instagram influencer marketing statistics from 2020 are key to become the highest paid celebrity Instagrammer? But there's more: Micro-influencers on. Want to know the average Facebook engagement rate? Then you've landed on the right article. Iconosquare, providing in-depth Facebook analytics for worldwide brands, has recently analyzed 2,810 Facebook Business Pages to identify what a good Facebook engagement rate looks like for industries like Shopping & Retail, Media, Food & Beverage, Consumer Brands, Travel, Public Figures, and more You measure Instagram Engagement Rate wrong and here is why. Anna Komok May 2, 2019. Marketing. When it comes to evaluating Instagram influencers, most marketers only use two metrics: follower counts and engagement rate (ER). To find the follower count all you need to do is open the blogger's Instagram account, however, with engagement rate it's not as easy. And you should absolutely be. The average engagement rate is just 2%. This low number is primarily due to Facebook's filtering algorithm called EdgeRank, where users see only a small selection of posts by friends and pages they've liked in their news feed. Facebook says the average number of fans who see your posts is 16%. Source . Even so, with EdgeRank factored in, if your content is awesome, hits the right mark and. The average engagement rate of Australia's Top 200 influencers on Instagram is 5.48%. This is a great measure to take as a benchmark when planning for your next activation with Australian influencers. By comparison, the global average engagement rate for Instagram is only 1.66%

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Engagement data on Instagram revealed brands are posting more Stories than ever but reach is dropping Arooj Ahmed. followers got a drop of about 34% from their rates and the ones having followers between 10 to 50 k were able to get an average reach rate as compared to 2019. The posts play a huge role into attracting audience as well. It is up to the content creators to create something. Engagement can act as a better indicator of the impact created by Influencer Marketing, so, your brand doesn't need to rely on a mega-influencer to get the desired results. Source: Influence.co - Instagram Influencer Rate report; Sample: 2,885 influencers with profiles on Influencer.co; Recommended resource: Smarter Instagram Marketing Guid Instagram stands to be the King of Social among all currently available social media with the highest engagement rate of 2.3% per follower (vs. 0.2% for Facebook and 0.03% for Twitter). Engagement rate is an important metric for brands to gauge, because it takes all consumer interactions (i.e. likes, comments, and shares) as well as the number of followers into account; the rate. Using hashtags in Instagram posts does not increase engagement rates; Average number of comments for a post: 24.5; Tagging other Instagram users in posts does increase engagement rates; Video posts have the highest engagement rate; Let's dive into each of those in a bit more detail. Instagram posts get an average of 1,261 likes. Frankly, that number is about 1,000 higher than I would've.

A 2019 study by Hubspot reveals that using more than 1 hashtag in a caption decreases your average engagement rate. Mentions in captions are becoming more popular. 56. Around 40% of Instagram posts currently have no mentions, compared to last year when 72% of posts had no mentions. What's in a Post? 57. About 70% of Instagram posts are images. 58. About 17% of Instagram posts are videos. 59. 175 / 3000 x 100 = 5.83% is the engagement rate; Engagement Rate For Instagram. This is exactly like Twitter. Let's say your total likes on a particular image were 165 and comments came to 10. 165. Instagram Ads Have a High ROI. According to Forrester, Instagram ads have the highest engagement rate of all digital ad placements. This means that sometimes, you could pay a little more for a click or 1,000 impressions and still come out as a winner. Instagram ads have high engagement - Image source On Instagram, the average influencer engagement rate is between 3 and 4% and only rates over 7% are considered to be high. Finally, on YouTube, in order to be considered an influencer on this particular social network, you need to have an average engagement rate of 20%, with 35% being considered a very good rate Average of 2044 impressions per IG story. That's a 16% engagement rate for mine. There's probably an easier way of doing that lol but I'm kinda clueless so just did it. Going to start monetizing my stuff soon and this number seemed like a good idea to jot down. Get around 5% engagement on just IG

2021 Social Media Industry Benchmark Report Rival I

Instagram's median engagement rate is 1.22%. That's 13.5x higher than Facebook posts and 27x higher than a Tweet ( Rival IQ) A 2020 study found that Higher Education outperformed every other industry in terms of post engagement, hitting 3.57% ( Rival IQ) 02. Video on Instagram Stats. Stories Our Instagram Money Calculator uses this data as well to determine the percentage of your engagement rate and to calculate the approximate earnings that you may receive from your creative content. As a general rule, a 3% engagement is considered high enough for an account to be an influencer or an opinion leader in the Instagram community. And of course, the rates for sponsored posts differ.

Calculate Your Instagram Engagement Rate - Social Budd

As you can see, the average engagement rate is much lower than what was reported in our study. We looked at 100 community bank and credit union pages and calculated the average engagement rate to be .166%. This number puts us slightly lower than the across all industries average. According to our social media survey group, the average engagement rate for Twitter, Linkedin, and Instagram were. How you can check your engagement rate on Facebook, Instagram, Twitter, and LinkedIn. 7 ways you can boost your social media engagement. Only when you understand all three can you unleash the full power of social media to grow your business! 5 Reasons Social Media Engagement Is a Big Deal. Why can it be said that social media engagement is just as important as consistently posting to your. Instagram Engagement Rate Formula. With the interaction data collected, you can start applying the engagement formula. There are different types of formulas. Here are two formulas: Engagement formula for business accounts. This first formula for calculating Instagram engagement is used with company accounts, as it takes into account the scope of publications. The scope data is a private metric. Average Number of Instagram Posts and Engagement Rate* Among Prestige Brands** Worldwide, Q4 2013-Q4 2014. Share. Chart Title Average Number of Instagram Posts and Engagement Rate* Among Prestige Brands** Worldwide, Q4 2013-Q4 2014. Publication Date. March 13, 2015. Sources. Source information is only available to PRO subscribers. Topics. Social Media Marketing Mobile Social Media Performance.

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What is a Good Engagement Rate on Instagram? Scrunc

For now, Instagram remains the sweetheart of the social media scene for marketers. And it's not hard to see why, since 13% of everyone on Earth is on it, and 80% of them follow brands.. According to Oberlo, engagement - measured by likes, shares, and comments from consumers - is also off the chart, boasting a rate of 4.21%.That's 10 times higher than Facebook, 54 times higher than. The average rates for influencer marketing campaigns are about 1 cent per follower on Instagram and 10 to 30 cents per view on YouTube. However, target influencer marketing spend depends on multiple factors like the engagement rate of the influencer, audience demographics, type of advertising, platform, industry, etc. While deciding on the influencer they should hire, brands should take into. Engagement Rate or ER is commonly used as a benchmark of success on Instagram as it can help to determine if an influencer is truly connecting with their audience. Highly engaging content with more likes and comments often stands a better chance of organically appearing on an Instagram feed too. It is key to note the average engagement rate.

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Qué es el engagement en Instagram. Al referirnos al engagement en Instagram, estamos hablando del grado de fidelización por parte de tus seguidores en esta red social.. No se trata del número de fans o seguidores que tienes en tu perfil, sino del grado de implicación, interés e interacción que tus seguidores tienen con tus fotografías, vídeos, Instagram stories o contenidos What Does Engagement Rate Mean? The Engagement Rate of a campaign is the percentage of people who saw a piece of content or ad and engaged with it. This metric can be used for either ads or content. Due to this, the type of impressions used in the equation below just means the view.. Note: This metric is occasionally used as the percentage of engagements per user, in which case you would just. The average engagement rate for the top 200 Singaporean influencers on Instagram is 2.65% - That's 0.17% more than Malaysian influencers. So, if you surpass this with your branded post, then you've likely done something right. Feel free to use this as your benchmark when planning your campaign to engage Singaporean influencers

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